martes, diciembre 15, 2009

Cuatro tendencias en web marketing para 2010

1. Search Marketing:
Search advertising is the largest area of online marketing. It will see the largest annual increases through 2013, including a jump of nearly $1.5 billion in 2012.

2. Video Marketing:
Video marketing is the online segment predicted for biggest growth and is expected to surpass Search marketing in five years.

3. Mobile Ads:

Mobile ads are getting sophisticated and examples like Universal's (see below) are creating new opportunities for innovation and growth.

Mobile Ad Lets Consumers Buy Universal's 'Inglourious Basterds'

2. SMM Marketing:
Most CMOs To Boost Social Media Budgets In 2010

Next year, 81% of CMOs expect social media investments to account for 10% of sales.

As it is, quantifying the benefits of social media marketing remains an elusive goal. Roughly half of those surveyed are unsure about their returns on using social tools like Twitter, LinkedIn and industry blogs. That brings to mind the old ad industry truism: "I know half my advertising dollars are wasted...I just don't know which half."